"We all deserve to be seen and heard", Founder Aisha Fairclough

Photographer, Jessica Jagdeo

Representation Matters


Representation Matters is dedicated to producing, creating, consulting, casting  and advocating for a more diverse lens in film and television. We are committed  to inclusive images that tell our diverse stories. Representation Matters also conducts market research with key stakeholders in the industry to identify opportunities for growth and policy reform.  

Aisha Fairclough​ is a freelance television producer with more than 15 years of industry experience as a producer in factual/ lifestyle and reality programming. She has worked for numerous independent production companies where she developed, researched and has been a producer on a wide range of unscripted programs for networks including ​Oprah Winfrey Network (OWN) Canada, Slice, HGTV, Showtime, Global TV, Food Network Canada,TVO, CBC and Crave. ​She is an alumni of Reelworld Film Festivals Emerging 20 program.


Aisha currently sits on the board of ​Inside Out LGBTQ+ Film Festival ​and is Strategic Planning Committee Chair. She also sits on the advisory council for the Ryerson University School of Fashion and is plus fashion stylist. ​H​er blog Fat in the City has been featured in the Toronto Star, Metro, Etalk, Refinery 29, Huffington Post, CTV News and Essence Magazine she was also the lead stylist on the primetime series ​Sex with Sunny Megatron​ that aired on Showtime. In 2019 she was on the cover of ​Chatelaine Magazine's ​June/July 2019 Issue celebrating her body-positivity. ​She is an alumni of Reelworld Film Festivals Emerging 20 program.


Aisha is also the co-founder of Body Confidence Canada (BCC) . 

Body Confidence Canada,  produces the annual Body Confidence Canada Awards (BCCAs), the National Campaign #SizeismSUCKS and Body Confidence Awareness Week (#BCAWeek) a week of significance currently recognized by two of Canada's largest school boards servicing over 300,000 students. Body Confidence Canada (BCC) advocates for equitable and inclusive images, messages, practices and policies supporting body diversity. 

In 2020 she was a featured artist in Buddies in Bad Times Queer Pride Analogue Project celebrating Pride in Place.


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